What's a domaine name ?

History

Every computer on the Internet has a network address, called IP address, allowing to share data with other computers (emails, web pages, images, videos etc.). This IP address consists of four series of 3 characters, ranging from 0 to 255. These IP addresses beeing difficult to remember, the idea of a name to find a computer on the network emerged quickly. The domain name was created.

What’s a domain name composition ?

A domain name is a set of alphanumeric characters (numbers or letters) followed by an extension. The extension defines the namespace concerned. The best-known namespace is the famous .com but there are more than 300 extensions available. These extensions can be divided into two major categories : Country code top-level domains (ccTLD) and generic top-level domains (gTLD). Country code top-level domains (ccTLD) are two-character territory codes defined by the United Nations. Each country has its own extension : .fr for France, .ca for Canada, .be for Belgium etc. Some countries were fortunate enough to get a country code that has a meaning in English. It’s the case of a group of islands in the Pacific called Tuvalu, which owns the highly coveted .tv. Each country has its own 'Network Information Center' also called NIC, managing the concerned area in terms of IP adresses and allocation rules. This means there are as many allocation rules as there are extensions which brings unquestionable complexity to global deposits. Some NIC’s decided to create sub-areas for some activities categories. The English NIC has for exemple decided to creae a .co.uk to welcome commercial activities. France is however the undisputed champion for its segmentation over use with about 22 Sub-sectoral areas. Generic top-level domains are .com .net .org and the new arrivals .biz, .info, .name, .coop, .museum, .aero, .pro. These top-level domains allow a global presence.

Why do I have to register one or several domain names ?

A domain name is a communication space enabling a company, an organization, an association or an individual to communicate more effectively about its activities, products and services by valuing its own name or trademark. It’s a continuation of your communication and identity.

Which extension to choose ?

You can choose depending on your trademark or name availibility, one or several country code or top-level domains. For a company, the top-level extension, as a .com or .biz, if available, allow global presence and reinforces the international image of your activity. On the other hand, a local extension instills more confidence to visitors from the concerned countries. Ideally, follow modern economy’s motto « think globaly, act localy ». it is then recommended to register one or several generic top-level domains and decline to country code top-level domains commercially targeted. As a result, to adapt the contents of your website to language and targeted market's specificities. For example : Yahourt SA, specializing in dairy products will be able to regiter yahourt.biz, dedicate www.yahourt.biz to its Anglophone website presenting its activities and register yahourt.fr for its francophone website. It is important to keep in mind that local extensions enhance confidence among the concerned area populations.

What can you do with a domain name ?

A domain name allows you to direct it to one or several web sites or direct e-mail addresses to a mail server. Once your name registered, you can choose a hosting service solution from any provider to put your e-business, online services, secure transactions etc, online. In sum, it’s the first step towards a web presence.

What can I do if my trademark name is already registered ?

Two solutions are available. If you are the brand owner and the owner has no historical right to use the name you can consider legal procedure or an amicable settlement. Such a procedure is in all cases costly in time and investment for a variable outcome. A good alternative is to consider a local registration if you haven’t got meaningfull international ambitions or else register new generic extensions actually under development.Why not try an alternative of your name or trademark ? For example, if company is named yahourt and yahourt.com is allready taken, you may want to consider yahourt-sa.com, yahourt-online.com, yahourt-shop.com etc.

How to check whether a domain name is available?

The wrong approach consists in typing your domain name in your web browser and check whether or not there’s a web site. However, a domain name can be registered without an existing web site. The right approach consists in checking our availibility tool to have a reliable response. Remember to enter the domain name without www in front of it.

How do I know who’s a domain name owner ?

To find out about a domain name owner, you need to use a tool called « Whois » which means word by word « Who is ». A Whois allowing to check multi-extensions is available on our web site.

How to register a domain name ?

To easily register a domain name, we invite you to check the availibility of the name you wish to register, then follow the order procedure step by step. Be carefull, some extensions requires evidence to effect registration. That’s the case, for instance, for the .fr

Do I need to register one or several domain names ?

Yes, Here are a few good reasons to register several domain names. Our advisors are at your disposal to answer specifically to any questions.

  • Local presence : You can register your name in the countries you wish to build a privileged customer relationship or decline your web site in an other language. Even if you’re not using it, registration allows you to protect your trademark localy and doesn’t undermine your possibilities of achieving futur development.
  • Capture the audience : You can also register syntactic or phonetic variations close to your name. This is essential if you own a trademark for which the spelling is not instinctive (if your name includes mute letters, double letters or just complications) you can then redirect visitors to the right web site by displaying the name the way its written. You must be aware that a web site address is transmitted in more than 4 out of 10 cases orally, so consider possible errors.
  • Target the audience : You can also register your product or services name in order to create specific sites to target your audience.
  • Protecting your brand : Some of your name extensions or variations might be registered by cybersquatters who may divert your audience and harm your image. A large registration insurance is very strongly recommended to limit the risks. Review our audit and trademark registration services.

Can I completely protect my brand from cybersquatters ?

A full extensions and variations registration is illusory but a reasonable middle ground has to be found based on your risk sensitivity. However, « at risk » extensions should be considered for protection and regular trademark audit strategy completed in order to know on a regular basis any use which may be made thereof by third parties.

Why manage my domain names ?

Adomain name is registered for a given time ranging from 1 to 10 years, from a date to another. As you expand your domain names portfolio, it is important to ensure a full visibility on your domain names.


What are the rules governing a domain name registration ?

    Standard domain names must currently follow some syntax rules:
  • Excluding extension, the length should not exceed 63 characters.
  • The minimum size cannot be less than 2 characters for .com .net .org, 3 for .fr
  • Letters with or without accents, numbers and the - character can be used
  • A name cannot start or end by –
  • A name cannot contain a (.) besides its extension
  • The space character is prohibited
  • Capital or small letters don’t matter

Legal constraints:
It is strongly recommended not to register a name including a tradmark of which you’re not the owner. In fact, registering a name doesn’t constitute exclusive property rights, strictly speaking.

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